BSB40820 Certificate IV in Marketing and Communication
CRICOS Course Code
115551B
Duration:
52 weeks (including 14 weeks break)
Refer to the Academic Calendar for dates of breaks
Study Mode:
Educator centred (25% outside classroom and 75% inside classroom)
Course Description
The BSB40820 Certificate IV in Marketing and Communication qualification is designed to help you develop the skills, knowledge and confidence in marketing skills that are highly sought after by employers.
This course will cover a wide range of marketing context, including how to coordinate marketing activities, analyse consumer behaviour, conduct market research, develop social media strategies digital marketing, branding, public relations, communication strategies and more.
What will you learn in our BSB40820 Certificate IV in Marketing and Communication?
During this course, you’ll learn how to develop effective marketing campaigns, analyse consumer behaviour, and utilise various communication channels to reach target audiences. You'll stay updated on current industry trends, emerging technologies, and innovative marketing practices.
WIN College offers the following units of study in its BSB40120 Certificate IV in Marketing and Communication:
NB These units were correct at the time of publication 13.8.24 but they may be subject to change.
As a responsible provider, we continually endeavour to deliver the highest quality courses that meet the evolving needs of our students and the industry. We are committed to regularly reviewing and updating our course content to ensure it aligns with the latest industry standards, technological advancements, and educational best practices. By actively seeking and incorporating feedback from our students, keeping abreast of market demands, and adhering to the requirements of accreditation bodies, we ensure that our courses remain relevant, comprehensive, and up-to-date.
We also recognise the importance of aligning our curriculum with the expertise of our instructors and the strategic direction of our college. This allows us to offer courses that not only meet current professional and legal standards but also prepare our students for emerging job roles and future challenges. Our ongoing commitment to quality ensures that we deliver a learning experience that equips our students with the skills and knowledge they need to succeed in their chosen fields.
Potential Careers
This course may lead to a career as a:
- Marketing and communications officer,
- Product manager,
- Digital marketing coordinator
- Market research assistant,
- Public relations assistant,
- Advertising account coordinator
Entry Requirements
- All students entering this course must have completed Year 10 or equivalent qualification.
- Overseas students must demonstrate English language proficiency of IELTS 6.0 or equivalent.
Please be advised that the Pearson Test of English (PTE) will no longer be recognised as an acceptable measure of a student's English proficiency.
Recognition of Prior Learning
Recognition is available (on application) to students with prior skills, experience, knowledge or qualifications obtained from formal studies or training, in a related area. Recognition may reduce the duration of your studies.
Further Studies
On completion of the BSB40820 Certificate IV in Marketing and Communication students may choose to study our BSB50620 Diploma of Marketing and Communication or BSB50420 Diploma of Leadership and Management or other relevant qualifications.
