BSB50620 Diploma of Marketing and Communication
CRICOS Course Code
115552A
Duration:
52 weeks (including 14 weeks break)
Refer to the Academic Calendar for dates of breaks
Study Mode:
Educator centred (25% outside classroom and 75% inside classroom)
Course Description
This course offers a practical understanding of marketing & communication planning, financial management and customer relationship management. You will focus on the managerial skills required to apply and understand the organisation’s marketing and communication plans and services.
What will you learn in our BSB50620 Diploma of Marketing and Communication?
By undertaking this course, you will learn how to:
- Establish the organisation’s marketing and communication plans
- Undertake project work
- Manage business risk
- Identify and evaluate marketing opportunities
Other personal skills you may learn along the way include:
- Strong communication skills
- Creativity
- Leading a team
- Developing rapport with clients and customers
WIN College has the following 12 units of study in its BSB50620 Diploma of Marketing and Communication:
NB These units were correct at the time of publication 13.8.24 but they may be subject to change.
As a responsible provider, we continually endeavour to deliver the highest quality courses that meet the evolving needs of our students and the industry. We are committed to regularly reviewing and updating our course content to ensure it aligns with the latest industry standards, technological advancements, and educational best practices. By actively seeking and incorporating feedback from our students, keeping abreast of market demands, and adhering to the requirements of accreditation bodies, we ensure that our courses remain relevant, comprehensive, and up-to-date.
We also recognise the importance of aligning our curriculum with the expertise of our instructors and the strategic direction of our college. This allows us to offer courses that not only meet current professional and legal standards but also prepare our students for emerging job roles and future challenges. Our ongoing commitment to quality ensures that we deliver a learning experience that equips our students with the skills and knowledge they need to succeed in their chosen fields.
Potential Careers
This course may lead to a career as a:
- Advertising coordinator
- Brand manager
- Communication manager
- Customer service manager
- Digital marketing specialist
- Marketing coordinator
- Marketing team leader
- Media planner
- Product manager
- Public relations manager
- Social media manager
Entry Requirements
Every student will need to demonstrate:
- Completion of the BSB40820 Certificate IV in Marketing and Communications delivered and assessed in English. This will be deemed as meeting both the academic and English language entry requirements.
- Alternatively, if you have completed the following units (or equivalent competencies) delivered and assessed in English only you will also meet our academic and English language entry requirements: BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents.
Recognition of Prior Learning
Recognition is available (on application) to students with prior skills, experience, knowledge or qualifications obtained from formal studies or training, in a related area. Recognition may reduce the duration of your studies.
Further Studies
On completion of the BSB50620 Diploma of Marketing and Communication, students may pursue the BSB60520 Advanced Diploma of Marketing and Communication, or the BSB60120 Advanced Diploma of Business or the BSB60420 Advanced Diploma of Leadership and Management at WIN College or gain advanced standing in an undergraduate degree at Wentworth Institute of Higher Education.
