BSB60520 Advanced Diploma of Marketing and Communication
CRICOS Course Code
115553M
Duration:
78 weeks (including 21 weeks break)
Refer to the Academic Calendar for dates of breaks
Study Mode:
Educator centred (25% outside classroom and 75% inside classroom)
Course Description
The BSB60520 Advanced Diploma of Marketing and Communication is designed to equip students with the advanced skills and knowledge required to thrive in the dynamic field of marketing and communication. This comprehensive program encompasses strategic marketing planning, market research and analysis, integrated marketing communication strategies, brand management, digital marketing, and leadership in marketing teams. It looks at Australian and international marketing trends with a focus on Asia Pacific marketing.
What will you learn in our BSB60520 Advanced Diploma of Marketing and Communication?
This valuable course has been designed to optimise your learning by engaging you in exercises aimed to assist in you:
- Developing advanced marketing strategies to achieve organisational objectives.
- Conducting comprehensive market research and analysis to identify opportunities and threats.
- Designing and implementing integrated marketing communication campaigns across various channels.
- Managing and enhancing brand equity through effective brand management strategies.
- Utilising digital marketing tools and platforms to reach and engage target audiences.
- Leading and managing marketing teams to drive innovation and achieve marketing objectives.
- Evaluating and adapting marketing strategies in response to changing market dynamics and consumer behaviour.
WIN College has the following 12 units of study in its BSB60520 Advanced Diploma of Marketing and Communication:
NB These units were correct at the time of publication 13.8.24 but they may be subject to change.
As a responsible provider, we continually endeavour to deliver the highest quality courses that meet the evolving needs of our students and the industry. We are committed to regularly reviewing and updating our course content to ensure it aligns with the latest industry standards, technological advancements, and educational best practices. By actively seeking and incorporating feedback from our students, keeping abreast of market demands, and adhering to the requirements of accreditation bodies, we ensure that our courses remain relevant, comprehensive, and up-to-date.
We also recognise the importance of aligning our curriculum with the expertise of our instructors and the strategic direction of our college. This allows us to offer courses that not only meet current professional and legal standards but also prepare our students for emerging job roles and future challenges. Our ongoing commitment to quality ensures that we deliver a learning experience that equips our students with the skills and knowledge they need to succeed in their chosen fields.
Potential Careers
This course may lead to a career as a:
- Marketing manager
- Brand manager
- Digital marketing specialist
- Communications director
- Market research analyst and
- Advertising account executive
Entry Requirements
Every student will need to demonstrate:
- Completion of the BSB52415 Diploma of Marketing and Communication delivered and assessed in English. This will be deemed as meeting both the academic and English language entry requirements.
- Alternatively, if you have completed the following units (or equivalent competencies) delivered and assessed in English only you will also meet our academic and English language entry requirements: BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work.
Recognition of Prior Learning
Recognition is available (on application) to students with prior skills, experience, knowledge or qualifications obtained from formal studies or training, in a related area. Recognition may reduce the duration of your studies.
Further Studies
On completion of the BSB60520 Advanced Diploma of Marketing and Communication, students may choose to study the BSB60420 Advanced Diploma of Leadership and Management at WIN College or gain advanced standing in an undergraduate degree at Wentworth Institute of Higher Education.
